Local Businesses Care About Local Visitors
Many users of the Hubspot software are smaller businesses that care only about local site visitors. They serve a specific, limited geographic area and only care about attracting top-of-the-funnel traffic from that area.
But typically what happens is that your website attracts visitors from literally all over the world. That’s great and doesn’t hurt anything but for local-oriented businesses, this traffic is irrelevant and becomes noise cluttering up any attempt at effective analytics and reporting.
To help you isolate local data, we’ve put together this nifty little tutorial on how to download Hubspot prospects data and isolate local traffic using the Excel Filter tool.
How Hubspot Works 